Google Search Console allows you to track website performance in search engine results and detect any errors. It also shows errors relating to schema validation and how to fix them. Schema errors occur when you have structured your data incorrectly, and Google faces issues understanding it.
GSC brings you essential insights related to traffic stats and errors affecting your SEO. If a schema markup is not fixed, GSC will flag it, and you’ll end up wasting your time.
Three errors you will commonly face are for “offers,” “review,” and “aggregateRating.” Here is how you can fix these schema validation errors -
- Offers - To make your product page visible, you need to share your offers. The more creative you are with your offers, the more effective your sales promotion will be.
- Review - Reviews are crucial when promoting a website or any other product or service. Of course, when people love goods or services, they will recommend them to their dear ones.
- AggregateRating - We all go through the ratings before making any purchase. Ratings provide immediate insights into the previous user experiences with specific goods or services.
Search engines use schema to understand the content of your website and make sure the codes are correct. Utilizing the schema appropriately and fixing the errors on time, you will never lose on potential clientele or business sales, and you will see a better click-through rate.