Digital marketing strategies and trends are continually evolving. Before you even know it, a new digital marketing trend comes along the way. If time travel was possible, every digital marketer would jump to the new year and find clues on what’s next in the zone. Since half the year already wasted due to COVID, we are still left with a few more months to get back on track. Here are the three top digital marketing trends of 2021 that you shouldn’t miss.
- Artificial Intelligence in marketing
For a few years, the world has been buzzing about how a whole new wave of artificial intelligence will take over every aspect of our lives. Little did we know the change gas already begun. More than 60 percent of internet users have already interacted with an artificial intelligence chat box across multiple platforms to solve their queries.
Not only this but more than 30 percent of the content we consume on social media platforms is also fine-tuned by artificial intelligence to keep us engaged for longer.
- Personalization If you want to stay and win the race, you must focus on personalizing your brand’s content, products, videos, emails etc. According to research, more than 63 percent of consumers are dissatisfied and annoyed by the fact that brands keep sending them the same old, generalized advertising messages and emails. Also, 80 percent of the consumers prefer to do business with a company that offers, personalized services.
3. Automated email marketing
Since the beginning, emails have been one of the most reliable channels of digital marketing. Promotional emails are one way to inform your target audience and let them know what you have achieved and what your business is up to. However, due to the overuse of mass emailers, consumers have now stopped responding back to promotional emails. That’s why personalized emails came into the game to bring back the attention of your customer and create a more engaging customer base.