What is Brand Identity Design?
There are many companies and businesses all over the world, but not every business can be categorized as a brand. It takes a lot of effort for any company to transform itself into a brand. Luckily it is not impossible with the help of brand identity design and the research of website valley that will allow you to create the best brand and focus on selling more than ever. A brand is made by appealing to the customers and becoming a part of their life. It allows you to be a lot like a family member, the kind that consumers cannot live without. A perfect example is Pepsi; in its simplest manner, it is nothing but a beverage. However, with the help of branding service, it is a beverage that is part of every family.
Much like how a brand is an emotional connection between a company and its users, the brand identity is the physical, more visual components of the company/ these components make the company stand out and allows the consumers to immediately recognize it. The brand identity involves the design and shape of the logo, the packaging, and the colors associated with the brand. It is important that the brand identity of every company stays constant so that the consumers stay connected.
5 Elements that Create a Brand Identity Design
If you are looking to create a brand, you need to keep a couple of factors in mind to reach your goal. There are up to five different points that you need to keep in mind in order to create your brand identity design.
1. Market Research
When you are finally creating a brand identity design for your business, you need to be able to know everything there is to know about your market. The more research you have, the better chances you have of leading your market and creating an effective brand identity design.
2. Brand Positioning
One of the most important factors of your business that attract users and consumers is by you telling them exactly what it is you are doing. It is extremely necessary that you can create a mission statement for your company. You need to come up with an objective for your brand that appeals to the mass majority and addresses a social issue if possible. This allows you to create a difference between yourself and your competition.
3. Logo
The logo is the representation of your brand and perhaps one of the most important aspects of brand identity design. The logo of a company is the one thing that people always remember. Even if they do not remember your name, they will still be able to recognize your logo, making this extremely important to get right.
4. Brand Personality
A brand needs to present itself in the best manner possible. You need to become the brand that dreams are made of. When people buy your product, they buy your personality and what you truly offer. An example is Pepsi. Each advertisement shows people being happy and satisfied when drinking Pepsi. This implies that if a consumer was to buy Pepsi and drink it chilled, they are likely to feel happy.
5. Color Theme
Once you have got everything correct, it’s time to make sure that you have the right color palette for your business. Different colors have different psychological impacts on each person. Consider the color red, for example. It is one of the most common colors used in the foods and beverages industry. According to the psychological aspect of a human mind, by seeing the color red, a human is likely to feel much hungrier. Work on having a flawless color palette for your brand.