Real Estate SEO is the practice of optimizing a real estate website to improve its visibility and search engine rankings. It involves implementing strategies like keyword research, on-page optimization, link building, and content creation to attract organic traffic. By targeting relevant keywords and optimizing property listings, agents and agencies can increase their online presence, attract qualified leads, and generate more business. Effective Real Estate SEO requires a comprehensive understanding of search engine algorithms and user behavior, ultimately leading to higher visibility, increased website traffic, and improved conversions in the competitive real estate market.