Getting (and keeping) new consumers is usually the most challenging aspect of marketing for business owners. Independent contractors and companies are feeling the same pinch. But What if I told you that you already have access to a way to bypass the noise, as well as a treasure trove of untapped opportunities for expanding your consumer base?
Yes, and it takes the shape of LinkedIn-matched audiences, often known as LinkedIn remarketing or LinkedIn retargeting.
It would be fantastic if all the people you interacted with on LinkedIn visited your website and bought something. Sadly, the vast majority of them don't.
The reality is that only about 6.1% of visitors to your landing page end up making a purchase. The others will disappear forever once they've entered your marketing funnel and are never contacted again.
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