Google My Business Optimization is an important part of a company's digital marketing strategy. It is the process of optimizing business listings for Google Maps and Google Search.
The most important thing to do when optimizing GMB, is to ensure that your GMB listing information is accurate. This includes making sure that all of your business details are filled in, including:
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A Google My Business listing is a business’s online storefront. It's the first thing potential customers see when they search for your business on Google.
In order to rank higher in the search results, GMB listings must be optimized with keywords and other relevant information.
The Google My Business listing optimization process includes: keyword research, competitor research, copywriting and on-page optimization.