Visual Brand Identity is the face of the brand that speaks for it when the brand is not physically present. The visual identity includes the logo, colour palette, typography, and design components. When these visual elements are consistent and coherent, it builds trust and credibility among the audience, making the brand more memorable and compelling. A strong visual brand identity creates a recognizable symbol that represents what the brand is all about. It communicates the brand's values, personality, and purpose to the audience in a simplified way
