Modified digital marketing in the hospitality industry refers to the customized strategies and techniques employed to effectively reach and engage target audiences in the digital realm. It involves utilizing various digital channels and platforms to enhance brand awareness, drive website traffic, increase bookings, and ultimately boost revenue. Digital marketing has revolutionized the way businesses promote their products and services, and the hospitality industry is no exception. In this era of technological advancements, digital marketing has become an indispensable tool for hotels, resorts, restaurants, and other businesses in the hospitality sector.