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Danish BNPL company ViaBill secures $120m in financing round

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Theo West @Theo_West · Jan 25, 2023

ViaBill, a Danish buy now, pay later (BNPL) startup, has raised $120 million in equity and debt investment to support its development aspirations.

 

ViaBill and its partner, MasterCard, developed a BNPL Market that can be used both online and in shops, which resulted in the investment.

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The product has already been launched in Denmark, Spain, and the United States. ViaBill intends to use the financing proceeds to speed the implementation of this solution.

 

"We see significant demand for BNPL that isn't confined to online businesses - 80% of our users' purchasing happens offline," said Jan Lytje-Hansen, CEO and co-founder of ViaBill.

 

ViaBill, a Danish buy now, pay later (BNPL) startup, has raised $120 million in equity and debt investment to support its development aspirations.

 

ViaBill and its partner, MasterCard, developed a BNPL solution that can be used both online and in shops, which resulted in the investment.

The product has already been launched in Denmark, Spain, and the United States. ViaBill intends to use the financing proceeds to speed the implementation of this solution.

"We see significant demand for BNPL that isn't confined to online businesses - 80% of our users' purchasing happens offline," said Jan Lytje-Hansen, CEO and co-founder of ViaBill.

 

To merchants and shoppers, the firm provides BNPL solutions, which allow payments to be divided into instalments and repaid over time without interest.

 

It has the backing of venture capital companies Headline and Blackfin.

 

Fasanara Capital, a UK-based alternative asset management business, led ViaBill's most recent fundraising round.

 

"Consumers of today expect ease and flexibility when they purchase online and offline," said Francesco Filia, CEO and co-founder of Fasanara Capital.

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