Adidas has extended the contract of Son Heung-min, who has been performing beyond the best in Korea and has been recognized as the best player in the English Premier League.
Adidas announced on the 19th that it is extending its sponsorship contract with Son Heung-min for another five years. According to the brand, the extension will keep Son Heung-min supported by Adidas for a whopping 20 years, from his Hamburger SV days in 2008 until July 2028. While many brands, including Adidas, have sponsorship deals with world-class soccer players, it's rare to see a sponsorship deal of 20 years or more.
Aside from the likes of Beckham (England) and Zidane (France), who have maintained sponsorship relationships with brands long after retirement, it is very rare to see active players like Messi (Adidas) and Ronaldo (Portugal) sign sponsorship deals with sports brands for more than 20 years. With this extension, Son Heung-min has become one of Adidas' longest-serving endorsers and is clearly recognized as a world-class athlete. 온라인카지노
The specific amount of money that Adidas offered Son for this sponsorship deal was not disclosed, but it is said to be the highest ever for an Asian athlete. This shows Adidas Global's desire to maintain a strong relationship with Son Heung-min, who has recently signed a new sponsorship deal with Puma after 15 years with Nike, and his former Tottenham teammate Harry Kane (England) switched sponsorship brands to Skechers.
Adidas used Son as its main model alongside Messi for the unveiling of the official kits for the 2022 World Cup in Qatar, and he was also featured in the Adidas Global 2022 World Cup brand campaign alongside players from various countries around the world. In addition, in the final year of his contract, Adidas continued its commitment to the athlete by launching the HMS PACK, the brand's first-ever limited edition soccer shoe for an Asian athlete, to celebrate 15 years of working with him.
At the invitation of Adidas CEO Björn Gulden, Son visited Adidas' headquarters in Herzogenaurach, Germany, to sign the deal. He had a great time cycling around the headquarters campus, exploring various archives of Adidas soccer shoes, balls and jerseys, and meeting and greeting Adidas employees at the headquarters. He also finished filming a campaign for the new soccer shoes.