Thanks to the rapid development of mobile technology over the past decade, many individuals increasingly rely on their smartphones for all or most of their computing needs.
The debate of mobile vs desktop usage is relevant now. This affects not only customers and how they consume content, shop, or interact but also how marketing resources are spent.
It is common knowledge that mobile devices are increasingly being used to access the internet. This trend is being pushed by improvements in mobile devices and the advent of the speedier mobile internet. Even if you're an experienced marketing or IT professional, there are likely to be some key details of this discussion that you didn't know before.