SaaS content marketing is a long-term marketing strategy that SaaS businesses implement to attract, convert, and retain a target audience by creating and distributing value-packed, unique content consistently. It establishes the brand as a thought leader and boosts sales by attracting people interested in the services. The goal is to educate potential customers about the benefits of using a SaaS product and to generate more qualified leads that are more likely to convert. Successful SaaS content marketing requires producing high-value content on a consistent, ongoing basis.