Types of SEO: A Brief Overview
SEO (Search Engine Optimization) is key to boosting a website’s visibility on search engines and driving organic traffic. To achieve this, there are three main types of SEO: On-Page SEO, Off-Page SEO, and Technical SEO.
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On-Page SEO: This focuses on optimizing elements within your website, such as content, keywords, meta tags, and internal linking, to improve its relevance and user experience for search engines and visitors.
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Off-Page SEO: This refers to actions taken outside your website to improve its authority and trustworthiness. Building quality backlinks, social media engagement, and brand mentions are all part of Off-Page SEO.
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Technical SEO: This involves optimizing the backend of your website to ensure it is easily crawled and indexed by search engines. It includes improving site speed, mobile-friendliness, URL structure, and fixing broken links.