It is considered as one of the most nutritious fruits found in the world. Native to Central and South America, it is packed with essential vitamins, minerals, antioxidants, fiber and healthy fats. Some of the key nutrients found in them include vitamin A, vitamin C, vitamin E, calcium, potassium, magnesium and zinc.
It is also a rich source of anthocyanins – plant compounds that give Acai its deep purple color and important antioxidant properties. Studies have shown that they contain over 20 times more anthocyanins than red grapes. Regular consumption of them can help boost heart health, support healthy aging, strengthen immunity and aid in weight management.
With growing awareness about its nutritional profile and resultant health benefits, demand for It has been surging rapidly in the global marketplace. Some key health benefits attributed to its consumption include:
- Heart Health: Acai Berry contains beneficial plant compounds and omega fatty acids that help lower bad cholesterol, regulate blood pressure and reduce risks of heart attacks and strokes.
- Anti-Aging Properties: Due to high antioxidant content, it is effective in fighting free radicals and reducing signs of aging like wrinkles and age spots. It strengthens skin elasticity and boosts collagen production.
- Immunity Boost: Regular intake of it supports strong immune function by keeping pathogenic bacteria and viruses at bay. It protects the body from frequent infections.
- Weight Management: They aids in weight loss due to its fiber content inducing fullness and ability to increase metabolism. It curbs unhealthy food cravings while filling one up.
- Disease Prevention: Compounds in Acai berry may help prevent more serious diseases like cancer due to antioxidants protecting cells from damage. It may also help manage diabetes and arthritis.
Growing Global Supply Chain
As popularity of berry surges worldwide, companies have been making investments in developing efficient global supply chains for acai berry. Brazil and Peru are the primary producers catering to both fresh and pulp/powder exports.
Countries like USA, Canada, UK, Germany, France etc top the imports list. Companies have set up large scale plantations and processing units in South American countries for year-round stable supplies. Acai pulp and powders see maximum export as they have longer shelf life than fresh berries.
Advanced technologies are being utilized for harvesting, selection, transport, preservation and packaging to protect nutrient integrity during international shipments. Cold chain and containerized transport via ships/airways safely take supplies from farms to processing plants overseas.
Nutritional Powerhouse Acai Berry
Global Market Size and Scope
North America alone accounts for more than 50% share mainly driven by US demand for dietary supplements and functional foods containing acai extracts.
Acai finds applications across various industry verticals including:
- Dietary Supplements: Acai supplements in forms of pills, powders and liquids make for the bulk of the market size. Supplements target segments like athletes, gym-goers and health conscious people.
- Functional Food and Drinks: Products like acai juices, energy drinks, yogurts, cereals and snacks have surged in popularity. Companies introduce new innovative formats to leverage growing popularity among young consumers.
- Personal Care and Cosmetics: Anti-aging skin care creams, serums and hair care formulations prominently feature acai berry extracts and oils which are a rich source of antioxidants vital for skin and hair wellness.
- Pharmaceuticals: Ongoing research explores its potential in managing lifestyle disorders where its antioxidant properties can prove beneficial. Some new therapies may emerge going forward.
Growing Distribution Network
To cater to rising global demand, companies have expanded distribution networks for acai berry and its products manifold. Wide availability across all retail channels ranging from large supermarket chains, natural products retailers, pharmacies, salons, spas to specialized online stores ensures consumers have easy access.
E-commerce has emerged as an important channel capitalizing on high interest online. Brands sell their range of acai goods directly through their websites as well as major online marketplaces. This helps reach larger audience across remote locations. Popularity on social media further raises awareness on benefits.
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About Author-
Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.
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