Lift and Learn displays can be a powerful tool for promoting brands and products, increasing sales, and educating customers. The content under the lift tabs should be informative and engaging, with a clear and concise message. Understanding the audience and their interests can also help tailor the display to better capture their attention and encourage interaction.
Source: https://www.apsense.com/article/how-to-create-effective-lift-and-learn-displays.html