Hard Rock International and Seminole Gaming jointly announced the establishment of a QCI enterprise platform on the casino site with Quick Custom Intelligence. The QCI Enterprise Platform aligns player development, marketing, and gaming with powerful real-time operating tools developed for the gaming industry. The rollout, currently underway in the United States, Canada and the Punta Cana sites, will create more seamless integration, further enhancing the hard rock and seminole gaming guest experience capabilities.
Dan Ingster, vice president of gaming operations at Seminole Hard Rock Support Services, said, "This launch of the QCI Enterprise Platform will provide a new way to ensure and go beyond the entertainment experience that customers look forward to when they visit Hard Rock and Seminole Gaming Casinos." "The integration of market basket analysis and player development and marketing tooling on the QCI platform enables team members across the enterprise to communicate with customers in new and powerful ways."
Dr. Ralph Thomas, QCI Chief Executive Officer, said, "We are proud to build a QCI enterprise platform to support our Hard Rock and Seminole Gaming Casino properties." "This deployment is a testament to the scalability of the platform for large organizations with dozens of input source systems in hundreds of data tables. Thank you to the Hard Rock and Seminole Gaming team for their broad acceptance of the tools and further empowerment."