The vinyl resurgence has opened new avenues for music enthusiasts, and Bollywood vinyl holds a special place within this revival. Record stores across India and beyond are tapping into the nostalgia and cultural richness of Bollywood soundtracks, finding innovative ways to market these records to both longtime fans and a new generation of collectors. Bollywood vinyl combines the allure of classic Indian cinema with the tangible, analog appeal of vinyl records, creating a unique product that requires tailored marketing strategies. In this blog, we explore how record stores approach the challenge of promoting Bollywood vinyl, blending tradition with modern consumer trends.
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