The world is changing rapidly, just as the daily use of numerous technological tools such as smartphones is changing, and this is also reflected in the smallest companies. The way customers buy products or use services has changed dramatically, and you shouldn’t underestimate the prospects offered by apps for smartphones and tablets. A mobile application is now an essential tool for any brand interested in expanding its market reach, and you will be interested to know that the size of the company itself does not preclude this opportunity.