Business owners in Houston know that branding your commercial vehicles is critical for getting noticed and growing your customer base. An extremely effective method for branding trucks, vans and trailers is through custom vehicle wraps. When done right, quality truck wraps in Houston will get your business seen and remembered throughout the bustling streets of Houston.
Benefits of Wrapping Your Houston Fleet
There are many advantages to wrapping your company vehicles versus just painting or applying vinyl graphics:
- Turn heads - Vivid, full-coverage truck wraps featuring your business name, logo and messaging will get you seen in the congested traffic conditions of the city. They are great attention-grabbers.
- Full customization - You can customize wraps with any colors, designs, photos and branding elements you want. This allows you to strongly reinforce your brand identity on the move.
- Durability - Top-quality vinyl wraps are durable and made to last 5-7 years outdoors. This allows your marketing dollars to go further versus redoing paint jobs and graphics.
- Resale value - Quality wraps help maintain the condition of truck bodies and paint for better resale value. The wraps can be removed later without hurting the paint.
Finding the Right Houston Wrap Company
Not all wrap shops are equal when it comes to quality. Here is what to look for when choosing who will wrap your Houston fleet:
- An experienced company that has been wrapping vehicles for many years. This ensures proper techniques.
- A clean, climate-controlled wrap facility for ideal application conditions.
- Skilled installers who take the time to properly prepare surfaces and apply vinyl without shortcuts.
- Use of high-performance cast vinyl films and digital printers for vibrant, long-lasting graphics.
- An eye for details like strategically wrapping door jambs and edges so graphics appear seamless.
- Excellent customer service and communication throughout the project.
The Truck Wrap Process
When done correctly by experienced installers, applying your truck graphics is a multi-step process:
- Thorough cleaning and surface prep of the vehicle to enable vinyl to bond properly.
- Taking dimensions and photographs to use for precise wrap design and printing.
- Designing your unique wrap graphics including colors, images, branding and messaging.
- Printing your graphics on high-quality cast vinyl using large format printers.
- Precision application of the vinyl wrap onto the truck using heat guns and squeegees.
- Trimming truck wraps around lights, mirrors, door handles and edge gaps for a seamless appearance.
- Inspection and quality control checks to ensure proper adhesion and crisp appearance.
Caring for Your Wrapped Truck
To get the most longevity out of your custom Houston truck wrap, follow these care tips:
- Use touchless or handwashes only. Avoid brushes, harsh cleaners and chemicals.
- Immediately touch up any damaged or lifted edges to prevent further degrading.
- Keep wrapped surfaces free of sap, bird droppings and harmful environmental contaminants.
- Avoid parking under trees or structures that can drip degrading substances.
- Have the wrap professionally inspected every 6 months for any needed repairs.
Make a Bold Impression
Investing in vibrant, custom-designed wraps for your Houston commercial trucks, vans and trailers is one of the most effective ways to get your local brand noticed. Take the time to find a wrap company that pays attention to details and uses products made to last. Your mobile marketing will be seen all over Houston for years to come.