SEO is the process of driving customers and website traffic through the use of keywords and other SEO strategies. Whereas ORM (Online Reputation Management) is the process of managing online information and reviews of the company, ensuring that potential customers get complete information about your business online.
SEO reputation management is all about taking care of the brand's representation in search engines.
Hence, having a strong SEO strategy can help you build your organic search visibility and relevant information. So let's look at the step-by-step process of creating a basic SEO strategy.
- Understand your site's current SEO performance.
- Analyze your competitors' performance.
- Set your goals and KPIs.
- Create a list of relevant keywords.
- Create high-quality content.
Implementing the above-mentioned steps to build an effective SEO strategy will definitely help you with reputation management on search engines and increase your revenue. Consequently, building a strong SEO strategy will enhance your brand reputation and allow your company to be successful in the long run.