Influencer marketing is a social media marketing in which individuals with a dedicated following (influencers) promote their products or services to the viewers. The influencers build trust with their followers, making their recommendations highly impactful. In the context of law firms, influencers might not be celebrities or fashion bloggers but rather respected voices in the legal industry, thought leaders, or even satisfied clients.
https://exnoweb.com/blog/can-law-firms-benefit-from-influencer-marketing/