Gone are the days of overly curated and staged brand content. Brands are embracing a more playful and relatable approach, utilizing humor, lighthearted challenges, and user-generated content (UGC) to connect with audiences. Interactive polls, behind-the-scenes glimpses, and even playful product parodies are becoming commonplace. This shift reflects a desire for authenticity and a genuine connection with brands.
As a social media marketing company in Orlando, we can tell you that this “meme culture” has become popular among users who feel relatable, hilarious situations posted by brands and promotes the sense of content directed to younger generations.