Google, for instance, requires disclaimers for ads that mean fees or guarantees, Facebook scrutinizes ads for emotional exploitation, both platforms prohibit targeting minors or using sensitive case details. A social media marketing agency is well aware of these rules and always keeps itself updated with the changes.
Creating ad copy for law firms isn’t a casual endeavor. It requires understanding the rules, respecting ethical boundaries, and delivering value-driven content. The good news? When done right, compliant ads build trust, attract leads, and enhance your firm’s reputation. Paid advertising strategies for law firms always differ from other businesses.