Shopping online should be as easy as possible and at the same time, enjoyable. Here's one feature that makes all this possible: Image Search.
Here are some compelling reasons why your e-commerce store needs it:
Makes Shopping Easier: Rather than typing long product names or guesses at the right words, customers can only upload a picture of the product that they are looking for. The system immediately finds similar products for the customer, thus saving them a substantial amount of time and effort.
Exactly What Customers Want: A misspelling can be most annoying, so with image search, the system looks at something much easier; visual resemblance. Thus enabling customers to exactly find the stuff they desire or at least those that are quite similar.
Faster Product Discovery: The customer might have seen these products on social media and real life. Using image search, they can upload the image and find that product in the store, making shopping much faster, interesting, and exciting for them.
Suitability for Mobile Buyers: With more and more consumers shopping on their phones and dislike typing, image search will allow them to upload a photo with just a few taps. As such, a mobile shopping experience becomes as easy and comfortable as possible.
Being Ahead of Competition: Many of your top competitors in the big e-commerce world have already introduced image search. With the availability of this feature, you inform your customers that your store is a brand modernized, user-friendly, and truly able to fulfill their needs.
If you are a Shopify merchant, MageNative is one way you can add an image search functionality to your store; it will not only make shopping simpler for your customers but also increase client engagement and sales.
Want to learn more?
Check out MageNative Mobile App Builder.