PSG announced on the club's official website on the 1st (Korean time), "In the away game against Le Havre on the 3rd, (players) will wear uniforms with Korean names engraved on them. This is the first time in the club's history."
The club explained that the recruitment of Lee Kang-in is one of the results of partnerships with Korean companies.
PSG said, “After Lee Kang-in joined, the number of Korean fans visiting the home stadium increased by 20%. Also, Korea has become PSG’s second largest market in terms of e-commerce since last July (when Lee Kang-in was recruited).” To commemorate this, it appears that a special 'Hangeul Uniform' event has been prepared.
The French professional side Ligue 1 Secretariat also said on its official website on the 30th of last month, "PSG's undercover superstar is Lee Kang-in," and "Paris is crazy about Lee Kang-in."
The basis for this was Lee Kang-in's uniform sales. Ligue 1 was surprised, saying, "Lee Kang-in's shirts are selling like crazy. Lee Kang-in's name is more noticeable than Kylian Mbappe and Ousmane Dembele." He added, "PSG sold more Lee Kang-in's shirts than Mbappe's uniforms
. . “Europeans may not realize it yet, but PSG have a real superstar.”
PSG is greatly benefiting from marketing in the Asian market thanks to Lee Kang-in, the ‘No. 1 Korean player’. Ligue 1 exclaimed, “Korean tourists are flocking to PSG’s home stadium,” and “PSG is enjoying greater popularity in Asia than ever before.” Lee Kang-in played for ‘Paris prestigious’ PSG in Mallorca, Spain’s La Liga, in July
. He transferred to and quickly established himself as the club's 'lucky piece'.
In the season just before moving to PSG, Lee Kang-in showed ‘excellent performance’ in Mallorca, Spain’s La Liga. He recorded 6 goals and 7 assists in La Liga (played in 36 league games), a 'career high'. He also recorded 90 dribble breakthroughs, putting him in second place in La Liga with the most dribble successes after Vinicius Junior (Real Madrid, 112 times). Even if we expand the scope to the top 5 European leagues, it is an astonishing figure of 4th place.
Lee Kang-in has grown vertically, not only with his sharp left foot kick and fantastic de-pressing ability, but also by improving his defense, speed, and physicality, which were pointed out as weaknesses. He also joined the Korean national soccer team, which he was once distant from, and also attended the 2022 Qatar World Cup, which ended in December last year. Mallorca, which gave him the opportunity, clearly has a stake in Lee Kang-in's performance.
And Lee Kang-in caught the eye of PSG and succeeded in transferring. According to Spain's Marca, the transfer fee is 22 million euros (about 31.4 billion won).
"It's amazing to be able to join PSG," said Lee Kang-in, who had just arrived in France. "PSG is one of the biggest clubs in the world and has some of the greatest players. I can't wait to start my new adventure." He expressed his feelings. 카지노사이트랭크
In response, PSG said, "As a fast and technical midfielder, Lee Kang-in makes good use of his speed and left-footed ability to create change. He can play in any attacking position, whether in the center or on the wing." Lee Kang-in scored 6 goals and 7 goals for Mallorca last season. "He recorded assists and played a key role in our retention. Now all that's left is for him to prove his worth on the highest level stage."