Superfood has now become a new buzzword in recent years, especially in health and wellness discussions. Health-conscious consumers are increasing throughout the world, and so is demand for such products. Superfood is not something out of the world as it mainly refers to nutrient-rich food items that are very beneficial for health. It is where Asian superfoods like matcha, turmeric, goji berries, chia seeds, and moringa have been proven to be successful in the Western market. Their varieties and relation with natural remedies are some huge popularity factors.

So today, we will explore how such superfood items are capturing the Western market. Plus, we will also discuss the factors making these foods popular in the West along with challenges in this market.

The Rise of Superfoods

Defining Superfoods

A food content with high levels of vitamins, minerals, antioxidants, and other beneficial compounds can be considered in the superfood category. Improving immunity, energy levels, and digestion while decreasing inflammation remain their main purposes.

The Global Health Movement

The global health movement has significantly contributed to growing superfoods in the industry. The main motive of this movement is to promote preventive care and natural remedies. This is also the reason consumers are becoming more health-conscious over time and looking for something that can replace processed items from their diet. Read more.....