Keeping up with the latest Digital Marketing trends is essential. It does not just enhance your brand’s digital marketing efforts but also gives instant recognition to the brand.
These are the top 5 digital marketing trends for 2023–24:
Increasing Use of Artificial Intelligence
You may have heard that AI is becoming a huge deal in digital marketing. Just like an intelligent machine, Artificial Intelligence (AI) constantly aims to learn from humans and make decisions like them. With AI becoming more accessible, more businesses are now seeking to use advanced marketing strategies instead of traditional ones.
With AI, Digital Marketers can:
-Better understanding of customer journey. -Creating more accurate & personalized content. -Automate manual tasks and marketing campaigns. -Discovery of new products & services. -Provide better service and experience to customers.
Automation: The Future of Digital Marketing!
Automating marketing helps businesses manage multi-channel campaigns, customer interactions, and touchpoints from a central location at the same time.
With Automation, you can automatically link:
-Customer Demographics
-Recent Purchase related data
-The content users are engaging with
-Inquiries received from customer service
-Communication-related Preferences
-Results of customer surveys
-Behavioral tracking data from online & offline sources
Influencer’s Marketing and User-generated Content
We believe that in 2023–24, influencer marketing will be an essential part of everyone’s digital marketing strategy. The key is to take advantage of this opportunity by connecting with influencers to increase engagement, credibility, and brand awareness. The concept of user-generated or consumer-generated content showcases brand-specific content created by consumers on social media. It is usually presented in several ways and may include images, videos, reviews, testimonials, or even podcasts. It is an excellent opportunity to engage with the buyers and increase conversions by using it at every stage of the buyer’s journey.
Taking a mobile-first approach
With Google’s mobile-first indexing policy, businesses have had to develop mobile-friendly digital marketing strategies. Mobile-friendly content is essential for company websites to improve their search engine rankings and increase organic traffic. Streaming videos, shopping, studying, socializing, and finding products and services are just a few examples of daily tasks performed on smartphones.
Video Marketing
The use of videos on company blogs, websites, and social media platforms continues to be an integral part of SEO optimization strategy. In a world overloaded with digital information, video marketing is an emotionally engaging way for brands to connect with their customers. To effectively target an audience, you must determine the best-suited context & platform to streamline the videos for better engagement.
But there is one thing for sure. Things are going to work differently than they used to. And now that you know some of the emerging marketing trends of 2023–24, using them, let’s move toward creating a successful Digital Marketing Strategy.