Predictive Analytics and Prescriptive Analytics are the two essential guides that come into view when you set out on the adventure of making decisions based on data. They lead decision-makers through unfamiliar territory and map out the landscape of possibilities, much like adept digital-era cartographers. Our compass is predictive analytics, which makes predictions by identifying trends in past data. Conversely, Prescriptive Analytics is the innovator; it does not stop at forecasting results; instead, it actively plots the path for tactics that can be implemented to achieve the best possible outcomes.
