The Best Digital Marketing Company in India gives you some advice to optimize your natural referencing. SEO, therefore, defines all the techniques that improve your website's position on search engines' results pages. A site is ideally optimized or referenced if it is among the first Google positions on the desired keywords and queries. Let us specify what is called “keyword” or “query”: it is a term or an expression typed by Internet users on a search engine like Google in order to find an answer to their search.