Are you still using the old-school methods of advertising your offerings within your community? With technological evolution, customer preferences have changed, which is why more than 75% of business searches on Google are now location-based. If you really want your local customers to visit your physical store, you might have to invest in Portland Local SEO. Let’s compare the options of traditional advertising and new-age local SEO strategies to find out which one is more effective.
Local SEO is cost-effective compared to print ads.
Local SEO offers a cost-effective approach. Traditional advertising, like print ads or billboards, can be expensive and reach a broad audience not necessarily interested in your services. Local SEO, on the other hand, targets potential customers actively searching for your business or services in your area. It's like having a neon sign outside your store but online.
Traditional advertising may not reach the target like local SEO
Local SEO allows you to pinpoint your audience with precision. Traditional advertising casts a wide net, hoping to catch some fish. Local SEO, however, ensures your message reaches those looking for exactly what you offer. It's about connecting you with people ready to convert, not just curious passers-by.
You cannot measure results in traditional advertising as efficiently as local SEO?
It is difficult to track the progress or returns of traditional advertising. On the other hand, there are tools to measure website traffic, click-through rates, or conversion rates. The easy availability of data in local SEO makes it easier to measure.
Final verdict: Which one is the right choice?
While traditional advertising can provide immediate results, local SEO offers long-term benefits. A strong online presence, built through consistent SEO efforts, can establish trust and authority in your community. Over time, it can become a sustainable source of leads and sales.
Final words
Local SEO is more popular compared to traditional advertising methods because of the above-mentioned benefits. If you are looking for local SEO specialists, you can get a quote from SEO Resellers Canada. It is a full-service agency for Portland local SEO.