Find keywords
Keyword research is as basic as compiling a list of words and phrases related to your business. Consider which terms are most likely to compel people to do what you want them to do (visit your website and fill out a form), and focus on those words.
I’ve discovered that a dedicated keyword research tool can be quite useful, but as a newbie, you can also select your terms intuitively. For example, if you offer roasted coffee, you could choose “roasted coffee,” “Colombian coffee,” or “local coffee roaster.”
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