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SEO Content Creation for optimized listings is all about identifying the best keywords and using them according to their rankings to help achieve a greater Conversion Rate Optimization (CRO). Increasing customer conversion rate, will lead to two very important things for your listings and Amazon business. Optimized listings lead to increased sales and revenue – Better content leads to higher chance of a customer clicking the buy button, even though the number of visitors to the listing are the same. Increased sales generate more listing traffic - Amazon actively rewards listings through higher customer conversions and increased traffic. The best listings are ranked higher on Amazon when it is searched for by a customer.