You know that you need some help with your digital marketing, and you also know that it’s the most effective way to increase your visibility and generate qualified leads. So, you’re probably asking yourself, “should I outsource my digital marketing?”
If you’re wondering whether it’s worth it to outsource your digital marketing, or if you’d rather manage it on your own, let us help you decide.
In this blog, you’ll learn about the advantages and disadvantages of digital marketing outsourcing. We will also provide you with a recommendation on which path you should take.
But before we get into the advantages and disadvantages, let’s give you a bit of a spoiler alert.
Did you know that 59% of companies use outsourcing to reduce costs? They don’t even need to invest in a new office space or equipment. In addition, 57% of the companies feel that outsourcing allows them to concentrate on their core business. And 47% of the companies use outsourcing to solve capacity issues.
However, outsourcing your digital marketing needs isn’t for everyone. If your business is growing rapidly and you want to get hundreds of leads in a short amount of time, outsourcing won’t work for you. You’ll need a miracle or a magic wand to get all those leads.
So, what are your requirements?
- You need consistent leads
- You want to have a greater online presence
- You want to well then your current situation
- You want to be more visible than your competitors
There are several important reasons to invest in digital marketing
What is Digital Marketing?
Digital marketing isn’t just about Search Engine Optimization (SEO), Content Creation, Social Media, Website Optimization, or Lead Generation. It’s a combination of the above.
The goal of digital marketing is to build awareness and demand among your target audience, drive traffic to your website, and encourage them to act.
These are the skills you need if you want to grow your digital presence.
There are a few ways in which these skills can be acquired.
If you want to hire in-house, you may not have all of the skills you need, and you may have to outsource or add more headcounts. If you want to hire solopreneurs or freelancers, you may find it more cost-effective. However, you will need to hire more freelancers in order to get the skills you need.
If you want to outsource digital marketing, you may want to hire a full service digital marketing agency. The advantage of outsourcing is that the agency will have the skills you need and will not add to your overhead cost.
To read more: Pros and Cons of Outsourcing Digital Marketing