Google Ads is an online advertising platform designed by Google that can increase traffic and sales. It is still the most popular advertising platform compared to Bing Ads and social media platforms such as Facebook, LinkedIn, Twitter, etc. Google Ads metrics are the key to any serious optimization of your PPC campaign.
Especially if you are new to PPC, you may be wondering what are the exact Google ads metrics that determine the success of your Google Ads campaign. So, let’s discuss the key metrics that marketers are using globally -
- Impressions
- Average cost per click
- Conversions
- Impressions by campaign
- Click-through-rate
- CTR by campaigns
- Cost per conversions
Google Ads metrics allow you to monitor and analyze the success of your ad campaigns. Moreover, has a ton of metrics, and it can be overwhelming to try to track them all. But these several important metrics will show you which areas need improvement and optimization. So what are you waiting for? Leverage these metrics now!