The platform will serve as an access network that creates opportunities within the e-commerce industry. Local merchants will have the ability to connect with potential customers by showcasing their products and services on the search results of any app. By utilizing the ONDC integrated platform, consumers can easily shop for these products. This integration will enable consumers to view search results from multiple integrated platforms, such as Flipkart when searching for a product on a specific app like Amazon.
Read more at: https://www.deviantart.com/braininventory/journal/ONDC-Comprehensive-Overview-of-its-Functionality-964835795