The hotel sector used to function regionally, restricting its operations to specified regions. Individuals frequently depended on travel agents to find accommodation when traveling or only learned about accommodations after arriving at their location. Unknowns were brought about by this industry's lack of a brand; these were later resolved and changed during the internet and technology development.
During this revolutionary time, many players developed, like FabHotels and Airbnb, but OYO stood out the most. OYO's quick rise to popularity and broad appeal were essential in rebranding and reforming our nation's sector.