Link building is a marketing strategy that aims to acquire high-quality and relevant links from other websites to your own. It enhances the page’s traffic and strengthens its authority in SERPs. Therefore, link-building is the pillar of any SEO strategy. No doubt that link-building is quite important, but if you indulge technical SEO tactics in your link-building strategy, you can easily win over the audience.
Technical SEO is a subsection of SEO that concentrates on optimizing your site in a way that makes it easier for search engines to crawl and index it.
So let’s have a look at what you can do next to improve your link-building campaign -
- Optimize site speed for desktop and mobile
- Optimize the efficiency of your site’s security layers
- Run a backlink audit and fix any problems
- Focus on E-A-T for on-page content
- Consider guest blogging for other sites
- Use open-graph tags for social sharing
Technical SEO helps you get the maximum performance out of your link-building strategy. You need to be versatile because every website is different, which means that the strategy that produces the best results may not have the same effect on others.