Searching the right keyword for PPC, content marketing, or SEO campaign, plays a vital role in getting higher search engine ranking. Keywords act as a great connector between good content and people searching for information on that specific topic. If you want the future success of your search strategy, you need to target the right keywords. Once you know how to identify the right keywords, no one can stop you from getting maximum traffic, conversions, and qualified leads for your brand.
Along with understanding the concept of keyword research, you should also know its types. So, let’s learn the different types of keywords are -
- Short tail and long tail keywords
- Mid tail keywords
- Informational and navigational keywords
- Market segment keywords
- Customer-defining keywords
- Product and brand-based keywords
- Geo-targeted keywords
Ideally, using long-tail keywords is highly conversion oriented and helps you rank higher on SERPs. You can research keywords related to the topic you want to cover and further increase the efficiency and effectiveness of your marketing efforts.