Buying a watch online is a different experience from shopping in a physical store. In a physical store, consumers can touch and observe the watch in person and have a chance to try it on so as to have an intuitive feeling of the weight, dial color and condition of the watch.TUDOR Black Bay M7941A1A0RU-0003 However, in the virtual web, consumers can only judge the general condition of the watch by the parameters and pictures listed on the webpage, which is somewhat different from the actual needs. Nonetheless, there are more choices and more attractive prices on the web. Therefore, if merchants can provide more detailed information introduction, it will help consumers understand the details of the watch more clearly and have a better understanding of the watch before purchase. In addition to the common information on technical specifications of watches, what other information is essential for watch buyers to know?
1. Case size and thickness:
It is impossible to accurately determine the size and thickness of a watch case from a photo. Despite the fact that every brand clearly labels such parameters as the diameter and thickness of each watch, many people do not have an accurate idea of whether the watch fits in its three-dimensional state.TUDOR Ranger M79950-0001 In particular, the parameter of case thickness may seem insignificant, but it is still an influential factor for people who want to buy a watch. For example, if a person prefers to wear a looser watch, then usually a thicker case means that the watch will also weigh more. If the person is used to adjusting the band to a longer length, then the heavier head will wobble on the hand, so knowing the thickness of the watch beforehand is relevant in assessing whether a watch is suitable for the way the individual wears it. To determine if the size is right for you to wear, we can try on some older watches to get a feel for the hand. Of course, this is limited to watches of the same style and it is always best to find a physical or similar watch to try on.
2. Watch weight:
The information related to the case thickness is the overall weight of the watch. This is an information that is equal in importance to the size of the watch but is often overlooked. This is because in addition to the size being in line with the wrist circumference, the weight of the watch is also an important factor in determining how well it fits the wearer. However, even if we find the weight of a watch, we may still have no idea about the data in the specification sheet. Therefore, before knowing the weight of a watch, the comparative method is recommended. That is, we must have a watch that we have tried on or are familiar with as a reference point. Even if one has not worn any watch, one can choose some popular models for reference. After all, those who have more choices are less likely to be uncomfortable in terms of how they feel when wearing them. If the weight of a particular watch is too different from what you are used to or prefer, then you will have to go through a period of adjustment when you make the purchase.
3. Lug spacing:
The term lug spacing refers to the straight line distance between the end points of the upper and lower lugs. Generally speaking, the watch size provided by the brand only includes the case diameter and thickness, and will not standardize the lug spacing. However, sometimes just looking at the diameter data doesn't really tell us if the watch fits your wrist size. If we only look at the case diameter, we would intuitively assume that the larger the diameter of the watch, the better it would fit someone with a thicker wrist circumference. However, since every watch has different lug shapes and lengths, this means that the length of the watch will be different when the lug spacing data is added. For example, there are some watches that have a larger diameter, but due to their shorter lug spacing, their overall length is not as good as that of a watch with a smaller diameter. As a result, the latter is more comfortable to wear on the hand. This is why we now need lug spacing data in addition to the watch diameter. With this data, the wearer will have a better idea of how well a watch fits their wrist.
4. Photographs Equal Fakes?
Although the product photos provided by watch brands usually give a good idea of what a watch looks like, it is sometimes difficult to get a good feel for a watch just by looking at a picture. Some merchants use computerized drawings provided by the brand or retouched pictures of the actual product to make it look better. When we buy and get the real thing, we will find that there is a huge gap between the real thing and the picture. It may not be a big problem if we look at the picture first and then go to the physical store to try on the watch, but if we just look at the picture and place an order, we may end up realizing that the watch we get is very different from what it looks like in the picture, which will affect our mood. Therefore, without seeing the real thing with our own eyes, we also need to search for models online to see more reviews and photos from other users, and it's best to go to some large-scale second-hand platforms to find a few similar products in order to more accurately understand the actual look of the product we are about to buy.
5. Transparent information about generic movements:
Some brands that use universal movements in their watches will give the movement an additional model number, such as Longines' L619 (ETA2892 movement). This is because the brand believes that directly labeling the model number of the general-purpose movement will make consumers feel that the movement used by the company is too ordinary, lacking core movement development strength, and the cost is very transparent. In addition, in recent years, consumers have come to believe that watches with generic movements such as ETA are low-end and inferior to other brands with in-house movements. In fact, the movements made by well-known general-purpose movement manufacturers such as ETA or Sellita are market-proven products that are relatively stable and unlikely to have serious flaws or defects. In today's world of advanced information exchange, not wanting the consumer to know that your watch uses a universal movement can sometimes have the effect of covering your tracks. That is to say, when the consumer is not able to see at first glance that a movement is actually a conversion of a universal movement, but only learns about it after the fact, people often feel "cheated". Consumers prefer to be informed at the outset rather than to realize it later. If we are not sure whether the original movement of this watch is self-produced or uses other general-purpose movements, it is better to do more homework, search for information on the Internet or ask some watch enthusiasts for advice in professional forums, so that we can have a general judgment.
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