If you use your website as a way to share about your chosen industry, many of your posts are likely to be highly informative. While this type of content can be very valuable, you should keep your audience's needs and attention span in mind when creating.
It shouldn't be too surprising that infographics take the factual connection to data and combine it with the design aspects of charts. What would normally be dry data jumps off the page with images, metaphors, and colors that bring the data to life.
Take proper guidelines from Digital Marketing Training Institute. They will teach you all the concepts required to make infographics and give you the knowledge of strategies that help to rank your infographics in search engines.
Why Use Infographics In Marketing?
Infographics give a quick, visual overview of a subject. They are an excellent way to visually present research findings or survey results and can better explain a complex topic or process. Images in general are important in helping consumers understand and remember the information they have been exposed to.
People remember 65% of the information they see visually versus 10% of the information they hear aloud. Organizations that leverage infographics or other images in their content have found that consumers are 28% more likely to find the information they need. Visual learning helps immensely in understanding and remembering your brand or business.
What are the Benefits of Infographics?
It seemed like every brand produced infographics. The majority of them were made by inexperienced designers and failed to persuade the audience to act on the call to action. Anyone can create an infographic. However, to create an infographic that moves your audience and gets them to follow your call to action, you'll need to carefully use the right colors, fonts, graphics, and even animations.
Perfect for Link Building
Infographics have a long history of being successful at attracting links. Journalists and media outlets love infographics. Instead of having to sit down and read blog posts, they can flip through an infographic, check the sources, and create their own story. Many media outlets don't even publish the actual infographic when they create a story about it. They simply create their own, add their images and graphics, and link to the original infographic for attribution purposes. In any case, Google and other search engines will view your linking as giving your website more authority.
Simplifying Complex Issues
Infographics are often so effective in educational contexts because they use images to highlight, explain, or enhance text-based information. They grab attention, convey information, and encourage data retention for many students and customers. That can make infographics ideal for teaching the basics of complicated processes or breaking down high-level data for general audiences.
Greater User Engagement
Engagement is one of the factors that site owners can improve to increase ranking in search results. When you know that a high-quality infographic is 30 times more likely to be read than a text article, how could you not use infographics?
Generate more Traffic
One of the three most important ranking factors used by search engines is backlinks. It should come as no surprise that once your infographic starts racking up backlinks, it will start ranking for several different keywords, leading to organic traffic. Top Digital Marketing Institute teaches you how to get quality backlinks and also equal more entry points for visitors to find your website. If your article is syndicated on a large number of websites, backlinks alone will generate significant volumes of traffic.
Encourage Better SEO Performance
Because of the infographic's inherent qualities, people will link to your website from them. As a result of receiving these backlinks, Google will index your website higher, increasing its visibility to users who are conducting searches. Properly created infographics can make your website more frequently visible in online searches.