High-quality content creation is the base of healthcare search engine optimization. Providers and practices need to produce informative, authoritative, and engaging content that resonates with their target audience.
According to the most recent update related to healthcare content marketing needs to adhere to Google's Search Quality Rater Guideline E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Content that meets the requirements of these guidelines will be rewarded highly in search engine results pages (SERPs). This content can take various forms, including blog posts, patient testimonials, educational videos, and FAQ pages.
An experienced SEO service specialist can assist you in feeding search engines with rich content to achieve the best results for your institution.
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