Google AdSense, the popular advertising program by Google, offers different payment models to publishers based on their ad performance. This informative article delves into the two primary payment models used by Google AdSense: Cost Per View (CPV) and Click-Through Rate (CTR).
In this comprehensive guide, we explore the intricacies of each payment model, shedding light on how publishers can earn revenue through AdSense. We explain the fundamental concepts of CPV and CTR, highlighting their unique characteristics and payment structures.