Qualitative market research plays a pivotal role in understanding consumer behavior, identifying market trends, and forming sound business strategies. By focusing on non-numerical data, it helps businesses gain insights into the “why” behind customer actions. If you’re curious to learn more about qualitative market research and how it can shape your marketing efforts, this qualitative market research approach could be key to unlocking deeper customer understanding.
Learn more - https://www.pb-factory.com/understanding-qualitative-market-research-a-comprehensive-guide/