The new name will officially occur, when the existing sign will be replaced by the new sign, which will activate the new name.
Last year, the operator shared the decision to rename the casino resort to JACK Detroit Casino-Hotel. Procedures are now underway and the entire building appears to be undergoing millions of renovations as part of the renovation program.
About the Greek Town Casino Hotel
The Greektown Casino Hotel, which will be officially renamed soon, is one of the city's three casino resort hotels. The complex opened until 2000 and did not take long to become one of the city's jewels. Gritown's gaming floor covers 100,000 square feet. It features about 3,000 slot machines and a number of table games. The casino also includes a live poker room with 12 tables. For the non-gambling option, the complex offers multiple bars and restaurants as well as 400 hotel rooms.
Details of Greigtown's rebranding project
Aiming to keep the players interested and reflect the company's core attributes and capabilities, the operator announced its decision to just change its name. It's interesting to note that the choice of a new name is not a coincidence. JACK Entertainment, reportedly owned by billionaire businessman Dan Gilbert, also runs the Jack Cleveland Casino, Jack Cincinnati Casino and the racetrack facility, Jack Thistle Down Laceino. The plan is to integrate all the company's gambling houses into one brand. In fact, the whole name change process began with a rebranding of an operator previously known as Rock Gaming. By adopting the new name, JACK Entertainment launched a rebranding campaign targeting all gambling houses owned by JACK Entertainment.
The rebranding process involves installing 1,500 signboards inside and outside the complex, and apart from the new signboards, a huge sign the size of the entire floor will be installed on the 30th floor of the top floor of the building on Sept. 30. The new sign will enhance the casino resort's new name, more precisely the "Jack Detroit Casino-Hotel."
The project clearly aims to completely remodel the resort's public image, with the operator planning to focus on various non-gambling entertainment as well as gambling. It has been announced that the casino will have new bars and restaurants, and the casino operator seems to be heading toward rebuilding its business as providing diversity and innovation to players is a guarantee of success.