There are over one billion websites on the Web and millions of web pages related to every single search. But as a user, you need the best and most relevant results from all those millions of web pages. You can’t look through each of the millions of web pages and filter out the unrequired ones.
That’s where search engines come into play. Search engines go through these millions of web pages and use an algorithm to filter and display the best results at the top. As a digital marketer, the process you go through to optimize your web pages, so they are found, filtered, and displayed among those top search results, is called SEO or search engine optimization.
Importance of Search Engine Optimization
Best search engine optimization is important for you to achieve your marketing goals since:
- Website Traffic: Search Engines are the main source of website traffic – The most common source of your website traffic is a search engine. Often, it can be skywards of 60-80 percent of all website traffic.
- High Intent Users: Search Engine Optimization is most likely to generate conversions, as people who are landing on your site have high intent.
- Consumer Research: Consumers these days ‘Research Online and Purchase Offline”, so it’s very important for your site to be present at the top of search results when they are looking for it.
- Credibility to Your Brand: It helps to build your brand since your website is listed on the search results page when consumers are looking for a product/service and that lends credibility to your brand.
How to do search engine optimization
Here are some tips for your SEO:
- Optimize your web pages with keywords strategy: Google search engine optimization offers google keyword planner for your strategies and SEO techniques.
- Make sure your website is accessible: While working on SEO you need to consider that your website is accessible for both search engines as well as humans.
- Get other websites to link to your site: Google considers always consider backlinks of your websites so it is important to concrete on your off-page SEO techniques.
- Track your SEO success: There are thousands of search engine optimization tools available online to track your SEO success for free and paid as well.
- Figure out customers are searches: Research is a key and you need to figure out what customers are searching while they need product and service related to your brand and this will help you with your SEO while searching for search engine optimization tips and tricks.
If you are looking for any Search Engine Optimization Service for your business, we are here to help you out to provide the best return on your investment.
WireBrains, a Digital Marketing Company in Jaipur has all the tools and experience to implement your digital marketing strategy
Contact Us today to discuss your digital marketing needs or schedule a meeting with WireBrains.