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What is Big Data Analytics and Why is it Important?

Big data analytics analyzes large amounts of data to unearth hidden patterns, insights, and correlations. With today’s modern technology, it is possible to analyze your data and get solutions from it almost immediately. On a wider scale, data analytics technologies provide companies a way to assess data sets and collect new information.

 

Business Intelligence or BI queries answer basic questions about the performance of a business along with its operations. It is worth mentioning here that big data analytics is a type of advanced analytics.

 

It involves complex applications with specific elements like predictive models, statistical algorithms, and analysis powered by analytics systems. The computer science engineering courses nowadays are showing a keen interest to include big data analytics in their curriculum. Big data is all set to be a lucrative field in the future with various types of applications.

 

Why is Big Data Analytics Vital?

 

Big data analytics allows organizations to harness the data and utilize it to recognize new opportunities. That, in turn, leads to smarter business decisions. What’s more, big data analytics can result in more effective operations, higher profits, and happier customers. One of the key benefits associated with big data analytics is cost reduction.

 

Big data technologies like Hadoop and cloud-based analytics bring significant cost advantages. When the context is about storing large amounts of data, big data analytics is a more efficient process. In simple words, big data analytics allows organizations to identify potential opportunities with which they can improve their operations. 

 

Better Decision Making is another Key Advantage

 

With the speed of Hadoop and in-memory analytics along with the ability to assess newer sources of data, businesses are able to assess information immediately. In this competitive world of business, organizations are always on the lookout for quality insights.

 

With big data analytics, it becomes quite simple to avail high-quality insights on customers’ buying behavior and competitors’ analysis. Organizations would be able to make decisions based on what they have learned.

 

Working Process of Big Data Analytics

 

Predictive modelers, data scientists, statisticians, and other professionals related to analytics collect, assess processes, and clean data. Data professionals collect data from a large variety of sources.

 

In most cases, it is a mixture of unstructured and semi-structured data. While each organization will rely on varied data streams, some common sources are cloud apps, mobile apps, internet data, etc.

 

After the collection of data, it is processed and stored in a data warehouse. Analytics professionals usually configure partitions and organize the data for queries related to analysis. The best CSE colleges in Bangalore are one of the best institutions where students can learn a lot about big data analytics and its significance.

As a big data analytics professionals, it is important that data is cleansed for quality. As a data professional, one has to use tools or enterprise software to refine the data available to them. Data analytics is a growing field and many CSE students are pursuing specialization courses in data science to brighten their career prospects.