The concept of brands and brands marketing has evolved over the decades. It all started from the rise of brand managers in which the brand manager system refers to the type of organizational structure in which brands are assigned to managers who are responsible for their performance. Then it evolved into brand ambassadors. They are the ones responsible for the investment approach of building the meaning of the brand. Communicating it with people internally and externally using the power of “word- of- mouth”. They leverage it to increase brand profitability, brand asset value, and brand returns over time. And now in today’s era where modern technology is dominating, through digital marketing, it’s now called social media brand ambassador.
Read more: https://socialsensei.co/what-is-an-instagram-brand-ambassador/
