Any marketer worth their salt has heard of Russell Brunson, whether it's due to their distinctive sales strategies or the companies he is founded.
And he has changed the lives of tens of thousands of those who have combined his tribe.
Yes, he is better known as the co-founder of this favorite funnel-marketing stage ClickFunnels (which we will cover in detail), but his trip along the way is equally captivating as his existing successes.
Here Is What I will cover in this particular profile on Russell Brunson:
- Whose Russell Brunson?
- Russell's Wallpaper
- What Is in Russell's Portfolio?
- Russell's Printed Books
- The Story of ClickFunnels
- What's Russell Brunson's Web Worth?
- Closing Ideas
Whose Russell Brunson?
Russell Brunson is an electronic entrepreneur and marketer in Utah, who currently lives in Idaho.
The expression "serial entrepreneur" gets thrown around a great deal, however if anyone is deserving of such a prestigious name, it's to become Russell.
Since he was growing up, Russell would accumulate junk mail, absorb radio and TV advertising and took up each business opportunity that presented itself to be able to soak up as far as he could about the area of advertising.
Fast forward to now, he is since established (and co-founded) multiple successful company, popularized a few of the best sales techniques used nowadays, and released several bestselling publications in the advertising class.
Russell's Wallpaper
It's easy to overlook that entrepreneurs occasionally have other hobbies besides advertising (mad idea, I understand), but growing up, Russell adored wrestling.
By earning an All American honors at the Utah 5A state tournament, to placing 2nd in the country throughout his high school senior year, he finally went to Brigham Young University to a wrestling scholarship.
Regardless of a two-year hiatus from wrestling to serve his own church--a span that enabled him to hone his marketing abilities, door-to-door--Russell finally went back into the game. After moving to Boise State University, he wrestled to the subsequent four decades, finally finishing 14th in the nation at the time he graduated college.
In this time period, Russell continued to innovate in other business ventures, from purchasing curry gun educational DVD's in school to raking in his first thousand dollars within a year of his alliance -- all out of promoting his own products.
Interesting fact: Russell acquired a Ferrari as a decoration by being the best promoter of this Pure Presence Competition through his $20k Bribe plot.
What Is in Russell's Portfolio?
Now, after 20+ years in marketing and sales, Russell Brunson has established a business portfolio which will overwhelm most of us mere mortals.
His portfolio includes everything from software providers, electronic goods, consulting and coaching services, marketing publications and much more. It, he has probably done.
There is a lot to pay, so I will only give you the short and skinny on all Russell's better-known rewarding ventures.
His Products & Services
Lots of Russell's goods are what we call 'software-as-a-service' (or even SaaS) goods, therefore while they are products, they are also classed as solutions.
Because of this, I chose to include Russell's services and products in one listing to prevent any confusion.
- ClickFunnels, based in 2014, is a software-as-a-service merchandise for constructing high-converting revenue funnels. Here is the product most people instantly connect with Russell Brunson so we will cover it in much more detail later in the report.
- One Funnel Off Challenge -- The very best training for producing sales funnels and promoting your own services and products. It is a 30-day intensive struggle with daily classes taught by Russell, Stephen Larsen, and Julie Stoian.
- Funnel Scripts, made in 2017 with Jim Edwards, it's an internet software product which creates sales backup based on a string of user inputs including information regarding your goods and the advantages of utilizing it. This may be utilized to create backup for everything from sales pages to webinars and email sequences.
- Funnel Hacking Live, began soon after ClickFunnels, is a yearly event put on by precisely the exact same team. It crosses a few days, hosts 4,500 attendees and features 20+ speakers (such as Russell) on how best to scale and launch an internet organization.
- 10X Keys Masterclass is a video instruction class largely predicated on Russell's famous 10X event address at which he offered $3.2m of his merchandise within 90 minutes. You are going to find out how to perform exactly the same, while it's out of a point, on a webinar, on live movie or even in person.
You will also find Russell featured in goods such as Legendary Marketer along with the newest Knowledge Business Blueprint class by Tony Robbins and Dean Graziosi.
And also you can hear him on his podcast, Marketing Keys where he frequently publishes short episodes on various marketing topics.
Notice: This is not a comprehensive collection of all Russell Brunson's services and products, but many would agree that these are the most popular.
Russell's Printed Books
Russell Brunson has authored and co-authored numerous advertising and non-marketing associated novels, with over 250,000 copies sold word-wide. He was also named among USA Today's best-selling writers.
These are a Couple of the highlights:
- Dotcom Keys is all about developing an internet business, and it had been printed in 2015 with over 90,000 copies sold so far. Here can be the one to see if you're searching for proven digital advertising and marketing approaches to help develop your company, such as procedures, funnels and scripts you can use to climb quickly.
- Pro Keys is all about becoming an authority in your area, and it had been printed in 2017 with over 100,000 copies sold so far. This one is appropriate if you are searching to establish authority with your viewers, in addition to construct a following of loyal fans that will cover your advice.
- Network Marketing Keys is about the ability of community marketing, also it had been printed in 2018 with millions of copies sold so far. Read this in the event that you're trying to cultivate your business using the"3 missing funnels" every network marketing firm should leverage.
- Funnel Hacker Cookbook is all about constructing revenue funnels, and it had been printed in 2017 with millions of copies sold so far. This publication will provide you actionable "funnel recipes" you can apply for all sorts of funnels, such as webinars, VSL's and much more.
- Proven Split-Test Winners relies on outcomes in actual conversion split-testing, and it had been printed in 2019 with millions of copies sold so far. This one is going to demonstrate a plethora (108, to be precise) easy tweaks you may utilize to boost conversions on your site.
A number of these books are found on Amazon, however Russell frequently gives them away for free on his own site in both physical and digital forms. You simply must pay shipping costs to your latter.
Obviously, that can be Russell Brunson and his spare novels are a significant portion of his earnings funnel plan, so anticipate some upsells on the way.
The Story of ClickFunnels
I could barely write a post about Russell Brunson and not have a dedicated department about ClickFunnels, can I?
ClickFunnels is by far Russell's most prosperous business enterprise, and one using the very interesting story of beginning, expansion and fandom. In reality, the majority of marketers learn about Russell since of all ClickFunnels.
Before we get into the specifics, let's cover the fundamentals.
What's ClickFunnels?
If you've been living under a rock the past couple of decades, I would like to quickly discuss exactly what ClickFunnels is, and how it functions.
In its heart, ClickFunnels is an application for constructing high-converting revenue funnels -- or even a string of well-time, smartly positioned offers which you gift to your prospects, normally in the shape of landing pages and emails.
The majority of the performance of ClickFunnels is constructed for the sole aim of constructing effective funnels, but it has since grown into an"all-purpose" advertising solution because it was initially established.
By Way of Example, you can use it
- Construct committed landing pages
- Build opt-in (squeeze) webpages
- Produce membership websites
- Collect obligations (shopping cart)
- Run split-test campaigns
- Run advertising automation
- and a Lot More
Essentially, you're getting all you want to advertise and promote your goods online, without needing to employ expensive programmers.
The Inception
It had been 2014, and Russell was becoming famous as a pioneer in the advertising business, particularly because of his experience generating sales funnels and running high switching webinars.
Despite many successes up till this stage, Russell continued to face technical challenges when establishing his earnings funnels and advertising campaigns, inducing him to seek the services of programmers or locate messy workarounds.
As tough as he seemed, he could not find any applications that may do the work as fast and economically as it needs to be. He identified a massive gap, and it had been going to be stuffed.
Russell shortly partnered with Todd Dickerson to establish a new software company that planned to tackle the issue head on. It was a online, funnel-building platform that everyone can use to make high-converting advertising funnels.
It, they predicted it ClickFunnels.
The Growing Strategy
Initially, Russell and Todd was not certain how they were planning to compete with venture-backed startups in exactly the exact same category. Since Russell recalls from his mentor Dan Kennedy, “Whoever could shell out the most to obtain a new client, wins"
Luckily, Russell had assembled a sizable following in his years leading up to the launching of ClickFunnels, and he managed to leverage that record to breathe life to his brand-new platform.
This worked well initially, but they had to reach new audiences so as to keep on growing at exactly the exact same speed.
The duo then chose to test Facebook advertisements, realizing a price of about $120 each free-trial direct. Obviously, this is a fairly big and risky investment to get a non-paying client, so the plan soon ran out of steam.
It was at this stage Russell chose to return to what he understands. To leverage his superpower such as he'd done several times before.
Yep, sales funnels. In cases like this, he'd use what is called a breakeven funnel to obtain new clients without needing to eliminate money in the process, essentially.
Here is how it worked:
Rather than the expensive way of boosting ClickFunnels straight, Russell ran advertisements to market his book in a price of about $10-12 each sale. When someone buys a book, they undergo his average sales funnel also, normally, spend approximately $32 in total to get a gain of $20.
That meant, rather than spending $120 to get an outcome, they were currently earning $20 for every lead they obtained, and ClickFunnels turned into a much easier market for 2 core reasons:
- The prospect moved through the publication material which promotes the Notion of earnings funnels
- Russell Managed to build credibility and rapport with the potential because they bought at least one of their merchandise
This was a vital change that enabled Russell and Todd to scale with no exact same cash-flow problems their opponents suffered from.
ClickFunnels Today
Now, ClickFunnels was dubbed the quickest growing non-venture endorsed software firm around Earth.
How has it managed to do that?
By combining its massive community of raving fans and a few of those greatest affiliate programs around Earth. Not only does this provide 40 percent recurring affiliate commissions on each product from the ClickFunnels ecosystem, but it was the very first affiliate program to establish its Dream Car Contest.
Plus, clever, affiliate friendly features such as sticky biscuits and the capability to make affiliate commissions via discuss funnels helped ClickFunnels' fame to spread like wildfire. And it is how folks like Spencer Mecham were going to create more than 1 million in affiliate commissions boosting ClickFunnels.
At the initial year, ClickFunnels pulled around 10,000 paying clients, more than doubling that amount at the next year.
The next year saw a total of over 50,000 clients, earning $100 million in earnings for the business.
Now, in 2019, ClickFunnels has over 70,000 paying clients valued at about $400 million, and there is simply no indication of slowing from Russell Brunson and his group.
What's Russell Brunson's Web Worth?
This one of the most frequent questions people ask about Russell Brunson after studying about his many successes in the internet world.
And you know what? I really don't blame you.
While there is no official number I can find, it is potential to compute a fair estimate based on the data accessible.
What We Know
We understand he is a multi-millionaire. Obviously.
I meant would be rather awkward if the creator of this 2 Comma Club has been lacking a comma himself right?
In reality, he claims to have attained this milestone through promoting his own products long until he began ClickFunnels, composed nearly all of his novels, or obtained that Ferrari via a network advertising contest.
Even still, You Need to account for publication sales, earnings from various Services and Products, in Addition to lesser-known applications including his "Inner Circle for Life" that caters to 100 people and earns about $2.5 million annually,
And while ClickFunnels is a private company that doesn't publish earnings numbers, we understand they've 70,000 consumers at 2019, with consumers paying anywhere between $97 to $297 a month. That is a really conservative $7 million each year.
Obviously, you cannot overlook expenditures. Starting and developing among of the fastest growing software companies in the world must include a few hefty financial requirements, such as employees, development and promotion.
After all, the numbers all point to some generally agreed net worth amount of about $37 million bucks.
Closing Thoughts
There are not many marketers on the planet that have a long-form blog article written about them, let alone a Wikipedia page.
Russell Brunson, on the other hand, has always demonstrates the ability of earnings funnels, and the managed to prove himself among the very best online marketers in the background of the world wide web.