Most Common Website Design Mistakes Businesses Make
Having a compelling and unique website design is not just an option anymore for businesses. A poor website design causes businesses to lose potential customers, and that is money out the door. Unfortunately, this now occurs at an alarming rate. Many business owners design their websites in a way that saves money and try to have as much control over the project. There is a reason why there is a design industry full of professionals for this purpose and obviously, most businesses do not understand the concepts of a quality website design. This leads to an average website that does not really do any good.
Website design is a form of art, and like any form of art, it gives it viewers a visual experience. It is meant to combine function and form in a way that makes the experience enjoyable, navigable, usable and interesting. Businesses often ignore these aspects and that is what leads to a website that you will end up closing shortly after you access it. The following are some the most common website design mistakes business owners often make;
1. Too Much Going On
Businesses should portray relevant information right away on their websites. Visitors who cannot understand what your website is about in a few seconds of arriving will leave shortly. While keeping this in mind, businesses often stuff too much information above the fold. A crowded website is never a good thing so tons of images, texts and other things going on will confuse the visitors and slow down the website as well.
2.Too Little Going On
Websites with almost nothing on them are also in the negative mix. We understand that minimalism in design is a huge trend right not but it only works when done correctly. Some business websites are overly cryptic and often leave too much to the imagination. This is also too much as visitors have a short attention span which means that if they cannot find relevant information regarding who you are and what your business can do for them, they will simply move on.
3. Poor Utilization of Content and Whitespace
Content is an essential part of your website and marketing campaign. Content is what tells the visitors about your business and the products or services you provide. So, you need to pay attention to the fonts you choose and how the content is laid out on the page. Typeface conveys your brand image in addition to the words you write, so you need to ensure that you pick an attractive and legible font. Make proper use of white space to bring the eye around your site and make the large block of text less intimidating. Too much text on the website is a common mistake people make so limit text where you can, or use visual elements to present concepts.
4. Irrelevant Images
Graphics and photos are an integral part of website design. Images can convey complex thoughts quickly without the need to read long text. With that said, businesses end up using irrelevant images or low-quality images. Images that aren’t of the standard quality will muck up your website and turn away visitors. Irrelevant images will not only confuse your readers but also make them wonder what this is all about.
5. Poor Navigation
Poor navigation will kill your website’s popularity quickly. We live in an age where everything is instant, and anything longer will make people distracted and leave your site. Making your navigation menu hard to find is a terrible website design to make. It's infuriating to have to visit a website on which you cannot find the menu or search bar.
6. No Contact Information
A lack of contact information is another common mistake a business makes. The moment visitors decide to go for your products or service is crucial. It is imperative that they have the necessary contact information once they decide that they will be opting for your service. Your “Contact Us” page should be just one click away, and all your contact information should be at the bottom of every page.