Best Practices for Opening a New Account with MCC

Here are some best practices for opening a new account with MCC (Manager Accounts) in Google Ads:

Before you begin:

• • Understand your needs: Do you need a Manager Account, or will a regular Google Ads account suffice? MCCs are best for managing multiple Google Ads accounts, especially for agencies or businesses with complex campaign structures.

• • Gather information: Have your business information, billing details, and campaign goals ready.

Creating your MCC account:

• • Choose a descriptive name: This will help you and your clients identify the account easily.

• • Select the correct country and time zone: Ensure accurate reporting and billing.

• • Grant access to users: Decide who needs access and assign appropriate permissions.

Linking accounts:

• • Start with existing accounts: Link your existing Google Ads accounts to the MCC.

• • Organize accounts logically: Use labels and folders to group accounts by client, campaign type, etc.

• • Consolidated billing (optional): Simplify billing by paying for all linked accounts with one payment method.

General best practices:

• • Use clear naming conventions: Make it easy to identify campaigns, ad groups, and keywords.

• • Set up conversion tracking: Measure the success of your campaigns.

• • Monitor performance regularly: Track key metrics and make adjustments as needed.

• • Leverage MCC features: Take advantage of bulk editing, reporting across accounts, and more.

• Stay informed: Keep up with Google Ads updates and best practices.